How to start selling your cakes. The main disadvantages and ways to bypass them. Simple recipes - quick results and a powerful incentive

Do you love homemade cakes? Do you like to please yourself and loved ones with pies and cakes? Then you should think about whether to turn this hobby into a profitable business. Today, many people prefer to give non-standard pastries or a unique cake that was made to order as gifts. Therefore, a home baking business can bring good revenue.

Why does entrepreneurship look so attractive? This is due to ease and accessibility. You just need to devote time to your favorite pastime, look for new recipes and create culinary masterpieces.

Opening a confectionery

What are the nuances you need to familiarize yourself with in order to open a home baking business? It should be understood that making cakes and cupcakes is a serious matter. Therefore, it is necessary to think over everything to the smallest detail. First, decide on the target audience. This stage includes several options.

Firstly, you can always start selling pies, buns, arrange delivery of muffins to offices and other small businesses.

Secondly, you can take orders. In this situation, not only buns and pies, but also wedding cakes will have to be baked. This direction is the most popular and profitable. However, you need to learn to position yourself correctly, you will need to become a master of your craft.

Thirdly, you can conclude an agreement with a culinary or grocery store. This option will be the best solution for those who are trying to find a full-time job, and not additional income. You will need to purchase special equipment, produce a large number of products, hire employees.

Is registration required?

Do I need to register as a sole trader to open a home baking business or not? It should be understood that the law of the Russian Federation prohibits the production of food products at home. And if every day you start carrying baking sheets with pies to the car through the entrance, then over time you will receive a complaint, which will lead to not very pleasant consequences.

The best option for a home-baked business is cakes with pies to order. It may seem to you that the profit from such an occupation will be less compared to the other two directions. However, it is not. Firstly, the number of additional problems is significantly lower, and income with a professional approach can be higher.

How to start baking cakes at home as a business? Registration is required by law. However, at the very beginning of its journey, it will bring extra costs, because you will have to pay taxes and insurance. Therefore, registration does not make much sense. At first, you just need to try yourself in this area, your strength. Over time, regular customers will appear, and then it will already be possible to register as an individual entrepreneur.

However, a lot depends on the target audience. If you choose to work with people you know, small offices, and social media friends, you can put the paperwork on hold for a while. But if there are plans to cooperate with stores and grocery departments, it will not be possible to do without the legalization of entrepreneurial activity. In such a situation, registration is required immediately.

Business registration

By law, baking cakes at home as a business requires registration. However, there is still a sanitary book to issue. Subsequently, the entrepreneur will need to undergo regular medical examinations. This will avoid problems from the SES. It is this service that is responsible for issuing permits for the sale of muffins.

It should be noted that regulatory authorities are wary of those products that were made at home. This is due to the fact that at home it is very difficult to achieve the ideal conditions prescribed in the SanPiN norms. Therefore, it is worth preparing for the fact that periodically you will be checked.

Room issue

The main advantage of the home baking business is the low capital intensity. There is no need to rent premises, which is a significant advantage for newcomers or entrepreneurs who do not have a huge budget. All production and storage of products is carried out within the kitchen in an apartment or a private house.

Equipment

How to start a home baking business? It is worth thinking about purchasing equipment. At the present stage, there is a huge amount of very different equipment that will help prepare and bake products. One plate is not enough, do not forget about auxiliary equipment, consumables, utensils and various forms.

What may be required?

1. Plate. It must be powerful enough.
2. Oven.
3. Food processor.
4. Consumables, kitchen utensils, molds with stencils.
5. Mixer, juicer, deep fryer and blender.
6. You can not do without a separate refrigerator. Experienced entrepreneurs do not advise using the same equipment that contains family products.
7. Cream injector.

The list cannot be called small. However, at the initial stage, a cake baking business can be built by working with what is already in the kitchen. It is advisable to think over such trifles as product design. This can become a business card, which will subsequently attract even more customers.

Product design

What should be considered when writing a business plan? Baking at home at the present stage is a popular trend. To cope with the competition, you need to think over the design of the product. Remember, products can attract not only quality, but also their appearance. Standard cakes are also sold in ordinary stores. But from a confectionery, customers expect creativity, manifestations of creativity.

To decorate pastries, it is best to use natural and fresh products. For these purposes, chocolate, fruits with berries, various creams, etc. are suitable. If earlier multi-colored mastic was popular, today customers prefer natural and healthy products.

Use of raw materials

In the business plan for baking at home, it is necessary to indicate the raw materials used, its quality and cost. When choosing suppliers, it is best to focus on those options that will be the best in their price category. The most popular products are sugar, eggs, flour. The water must be fresh, not from the tap.

When buying raw materials, it is worth deciding on the volume of a perishable product so that it does not subsequently disappear. When choosing a storage location, it is necessary to take into account the norms of SanPiN. Otherwise, there will be serious problems with the auditing organizations later.

The need for staff and advertising

You can build a home baking business on your own. However, the volumes in such a situation will not be too large. Most likely, assistants will still be needed at the stage of the formation of entrepreneurial activity. Since the business is home-based, family members can be involved. This will result in significant cost savings.

1. Word of mouth radio. This option is one of the most popular, because it does not require investments. Your services will be advertised by friends, acquaintances and relatives in their social circle.
2. Newspapers. The press is gradually disappearing, but advertising in a magazine can attract a lot of customers. Therefore, this option should not be discounted.
3. Social networks. This option can be very effective. If you have an Instagram account, finding clients is not difficult. The entrepreneur will only need to post photos of products. The product description may be of additional interest.

Financial side

A home baking business plan should include expense and income items. How much will you need to invest in a business? The main costs include processing costs. To register a business, issue a sanitary book and get an opinion from the SES, you will need to spend about 10 thousand rubles. The same amount will be spent on the purchase of equipment. However, it should be understood that equipment will have to be bought in addition over time.

Monthly costs are difficult to determine. Much will depend on the volume of production and the cost of raw materials. In this situation, the opinion of customers can play an important role. If they want you to make a cake from the highest quality products, then it is better to listen to their opinion. But the cost of the finished product will be higher. If it was decided to hire an assistant, you will have to spend part of the money on wages.

The approximate cost of a cake is an average of 600 rubles per kilogram. The margin can vary up to 50%. It depends primarily on the complexity of the product. As a result, 20 kg of baking can bring up to 40 thousand rubles of net profit. With a professional approach to business, the business will pay off in the first few months.

What do seasoned entrepreneurs say?

As the reviews show, the home baking business has not only advantages, but also disadvantages. The negative points include the fact that in the warm season the number of orders usually decreases. This disadvantage can be avoided if you are engaged in the manufacture of cakes to order. In such a situation, the load in the summer will increase.

You can work with orders without looking up from household chores. And that is the advantage of being an entrepreneur. You can also independently build a schedule, determine income and expenses. According to reviews, confectionery activities help to fully express their creative abilities and imagination.

This type of activity is suitable not only for professional pastry chefs. If you have good skills, are willing to learn and master new techniques, you can build a profitable business even without a diploma. An important step on the path to success is the competent preparation of a business plan, which will take into account the initial investment, select the product range, think over the organization of the production process, calculate the cost and assess all possible risks.

Selection of product range and assessment of the target audience

Like any business, baking cakes to order cannot be a chaotic process, you must understand what and for whom you will produce. As a rule, cakes are ordered on the occasion of holidays. The latter are divided into two groups that define your target audience:

1. Personal (family)- birthdays, weddings and anniversaries. Such events take place all year round, and they form your main (permanent) income. The target audience for this category are families with children (middle-aged women). To work in this direction, you will need to create several basic recipes, with the possibility of individual decoration.
2. State- New Year, March 8, February 23, Valentine's Day. These holidays create a peak demand for corporate bookings. To serve this category of events, you can create catalogs with ready-made decor in advance, which will simplify the process with a large flow of customers.

In addition, restaurants and catering agencies can be your potential buyers.

Particular attention should be paid to the choice of recipe. If you are not a professional confectioner, start with classic cake recipes: sponge cake, honey dough, waffles. Also pick up several options for creams. For each type of cake and cream, make a description and an accurate list of products, indicating the weight of the ingredients and the final product. All recipes used must be recorded in a separate book.

In addition to the recipe, it is important to pay attention to the design of the cakes. It is performed using various products: marzipan, mastic, images on food paper, jelly, thick creams, icing. The chosen method of decorating the cake must also be entered in the recipe book indicating the ingredients, the amount of consumption of products and the finished volume.

Starting equipment for the production of cakes

Baking homemade cakes to order will require minimal start-up capital, since a significant part of the inventory, as a rule, is already in any kitchen. However, if your equipment cannot provide quality workmanship, it will need to be replaced or supplemented. For a full-fledged work, you need:

• Oven- from 200 dollars;
• hob- from 100 dollars;
• Hand blender with attachments- from 50 dollars;
• Refrigerator with freezer- from 150 dollars;
• Bakeware- from 10 dollars;
• Confectionery syringes with nozzles- from 5 dollars;
• Dishes of various sizes (stainless steel bowls)- from 10 dollars;
• Measuring cups or ladles- from 2 dollars;
• Measuring spoon-scales- from 10 dollars;
• kitchen scales- from 4 dollars;
• Spatulas and brushes- from $5 per set;
• Plungers, extruders, irons and punches for working with mastic- from 15 dollars;
• chocolate forks- from $15 per set;
• Digital thermometer- from 6 dollars;
• Kitchen table- from 15 dollars.

Thus, the cost of equipment from scratch will be from $ 597. Provided that household appliances, furniture and utensils are already available, the starting cost for inventory is from $ 72.

If possible, you can purchase a food printer to print images for cakes. It starts at $160 plus $30 for a food grade ink kit.

Cost calculation and product weight tables

When making cakes to order, the business plan must necessarily include the calculation of the cost of all types of products. This is necessary to determine the market value of products and, as a result, your profit. For each selected recipe, a separate analysis is carried out, then the estimated monthly output and income are determined.

When calculating the cost, it is best to use a table in Excel, where the ingredients of the cakes and their cost will be entered. (You can find ready-made tables developed by masters on the net, but they do not guarantee correct operation). Immediately, using formulas, you can create a small program to calculate the weight of the finished cake. For example, in the summary table of the recipe, you provide data for a product weighing 1 kilogram, and then, taking these parameters into account, make up a proportion to determine the consumption of products per cake, the weight specified by the client. To make the calculations more accurate, it is important to take into account the category of eggs used.

You can also enter data on the time spent on baking in the table. All this will allow you to quickly determine the cost of the finished product, depending on the current market price of the products and your labor costs.

An approximate calculation of the cost of a biscuit cake:

For the cake (diameter 28 centimeters, pure height 5.5 centimeters, final weight 1 kilogram):

• Eggs of the first category(7 pieces) - from 25 US cents;
• Sugar(350 grams) - from 25 cents;
• Flour(280 grams) - from 16 cents;
• Baking powder(10.5 grams) - from 5 cents;
• Vegetable oil(105 grams) - from 50 cents;
• Water(80 grams) - 2 cents;
• Vanilla- 10 cents.

Cream Charlotte (1 kilogram):

• Eggs of the first category(6 pieces) - from 20 cents;
• Butter 82%(350 grams) - 1.5 dollars.

Mastic for close-fitting and decorations (1 kilogram):

• Sugar(470 grams) - from 45 cents;
• Gelatin(12.5 grams) - 20 cents;
• Eggs of the first category(2 squirrels) - 10 cents;
• Lemon acid(1 gram) - 1 cent;
• Water(150 grams) - 3 cents;
• Food coloring- from 2 dollars per set;
• Powdered sugar(150 grams) - 20 cents.

For 1 kilogram of cakes, 1 kilogram of cream and 0.5 kilograms of mastic will be required. Thus, the cost of a finished cake weighing 2.5 kilograms will be $3.5. (Prices may vary by region and season).

When calculating, it is necessary to take into account not only products, but also utility costs: electricity, gas and water, since with constant cooking, utility bills will increase significantly. However, they should be calculated empirically, based on the total consumption during the month.

Types of cake packaging

The packaging plays an important role in the perception of your product by the customer. It should be disposable and correspond to modern ideas. In other words, bringing a cake to a customer on a plate or tray is not professional. Proper cake packaging:

• A special substrate on which the cake is initially laid. They come in various shapes and sizes.
• Ready-made cardboard or plastic boxes. You can pre-purchase various box sizes for the selected range of products.
• Do-it-yourself packaging. On the Internet, you can find many quick methods for making original packaging that will allow you to create your own memorable style.
• The cost of the selected packaging is also added to the cost of your cake.

How much do cakes earn

The income that the custom cake business provides depends on your output. An intermediate confectioner is able to produce about 4 units per day. In this case, the weight of the product should be taken into account. The larger the volume of the cake, the more profitable it is to make it. For example, a wedding cake weighing 7.5 kilograms would require an investment of $10.5, while its minimum market price for the buyer would be from $7 per kilogram, or $73.5. Net profit will be 63 dollars.

This means that by doing one such cake (or several cakes of equal weight) every day (with a five-day work week), you can earn up to $ 1,260 per month.

If you know how to cook deliciously, and your confectionery creations have long been in demand among all relatives and friends, then all that remains is to learn how to make cakes to order and how to start a business at home. After all, such an occupation can be mastered by any woman who wants to earn independently for all her needs.

Of course, when reaching a wide audience and producing large volumes of finished products, you can start opening a cake shop and even organize a whole network across a city or region. But for now, let's focus only on exclusive products that one person can make at home.

Advantages

The relevance of this type of business will never disappear. After all, cakes are a product for all occasions. Throughout the year, we buy them or bake them in honor of the holidays, use them as a gift, serve them on the table when guests come and just occasionally pamper children or the whole family in the mood.

And in recent years, a fashion for unusual confectionery has come to us from American culture. People want them to be exclusive, created and decorated according to their wishes, especially dedicated to some important event. Hence the fashion for making cakes to order.

When creating such an exclusive product, not only the skills and mastery of the chef are manifested, but also his creative talents, aesthetic tastes. Here a professional can show everything he is capable of. And if you know how to bake such sweets, then you can earn money on it.

The business of baking cakes has a number of other advantages:

• To begin with, you need the most minimal investment, and only with development and a good stable income, you can switch to more professional equipment.
• It is available to work at home, which is especially important for young mothers or people with disabilities.
• The competition in any city is low to medium, as the mass production of confectionery is focused on standard recipes.
• To begin with, it is not necessary to register with the tax service.

Where to begin?

Usually people who have the gift to cook tasty and beautiful by themselves gradually reach the level when acquaintances periodically place orders for certain events or holidays.

But what about a person who has just decided to open this kind of business?

1. Start by evaluating competitors in your city. Find their groups on social networks, review the ads. It is important for you to find out the offered assortment, the terms for making cakes to order, as well as the pricing policy. It would be useful to pay attention to the ways of advertising the most popular confectioners in the region.
2. Then think about what exactly you can offer. If the level of competition is high enough, then try to stand out in some way, for example, with unique decorations, non-standard recipes, or at least low prices.
3. Create a portfolio. Every time you bake a beautiful cake, take a high-quality photo. By presenting visual evidence of your skill, you will be able to interest customers.
4. Also take advantage of various advertising methods.

Are documents required?

It is advisable to register a business on cakes accordingly. But entrepreneurs experienced in this business do not recommend that beginners immediately go to the tax office as soon as such an idea comes to mind. First, try to see if you can do this business, develop a client base, organize the kitchen itself properly.

If you decide on official registration, then in order to bake cakes to order, it is enough to register an individual entrepreneur. To do this, an application is submitted in the prescribed form, a copy of the passport and identification code, as well as a receipt for payment of the state fee. This process will not take long.

It is much more difficult to obtain permission from the sanitary and epidemiological service and Rospotrebnadzor. They must check the conditions of compliance with sanitary standards in the kitchen and the quality of manufactured products.

Here you can download for free as a sample.

room

Since we are considering making cakes to order at home, there is no need to look for a suitable building or workshop. It is convenient enough to equip your kitchen. First, it must be perfectly clean. Secondly, all tools, utensils and products are arranged in a way that is comfortable for you to work with.

Another important point is that there should be enough space in the kitchen to fulfill orders. If the business becomes successful and you are unable to cope with the existing influx of customers on your own, you will need to hire assistants. And then, for the convenience of work, you will have to find an appropriate large room.

Equipment for the production of cakes

What do you need to start baking custom baked goods? Most likely, you already have enough equipment and tools for this. But here's a short list for inventory:

• food processor;
• oven and stove;
• fridge;
• various forms for baking;
• confectionery syringe or bag with nozzles;
• bowls;
• pots;
• rolling pin for dough, regular and curly;
• a set of tools for mastic;
• knives and a string for cutting even cakes;
• mixer and whisks for whipping;
• kitchen scales, measuring cups and spoons;
• spatulas, brushes, spatulas, etc.;
• sieve for sifting flour;
• cutting boards;
• baking paper;
• turntable for decorating cakes;
• various accessories for decoration (molds, plungers, curb recesses, molds);
• food coloring and markers.

Professional fixtures can be acquired gradually only after you start to fulfill large volumes of orders. To start, there is enough equipment, which, so, is in your kitchen.

Staff

Whether or not to hire someone to help you is your personal decision. Much here depends on the influx of customers, and if you can’t cope with it, then it is advisable to take the help of specialists who have experience working with confectionery.

But there is another side of the coin. If you start hiring employees, you will need not only to register an individual entrepreneur, but also to expand the kitchen space. And this will entail large financial investments in the enterprise.

Where to look for clients?

Baking cakes also involves trade in confectionery products. Well, if already at first you have friends who periodically order something for themselves. Over time, they will start recommending you to their friends. Word of mouth is the best way to spread information in your case.

1. Create groups or pages on social networks and post photos of your work there.
2. Make a separate website for viewing your finished products, as well as placing an order online or by phone.
3. Place ads on the Internet, in public transport or various institutions.
4. Several times for free to prepare beautiful and delicious cakes for some corporate party.
5. Agree on permanent cooperation with small shops that sell homemade or sweets.
6. Make business cards and distribute them to everyone you know.

Cost and profitability

Since you do not need to purchase expensive equipment, you will first have to spend only on the products themselves for the first masterpieces. If you bake them for free for the purpose of advertising, then this is the cost of starting a business. But the most profitable is the work to order.

Calculating the cost is pretty easy. To do this, accurately measure how much and what products you used for the cake. Add to this the cost of electricity, gas and water, and don't forget about packaging. The final amount just shows the real cost of the product. To make money on this and evaluate your efforts, it is recommended to double or even triple this amount.

But when pricing, be sure to stick to the framework. For example, if there are many chefs of the same kind in your area, then you should not overcharge. To become one of the most popular and sought-after craftsmen in the city, it is better, on the contrary, to reduce the cost of your products. For example, for starters, it may be as little as 20-40% markup.

To reduce the cost of products, it is desirable to purchase some of them (involving long-term storage) at wholesale depots, warehouses, and farmers. For example, by purchasing flour, dried fruits, sugar, cocoa and other similar ingredients in large volumes at a low price, you can significantly reduce the cost of the finished product.

The profitability of this type of business is considered quite high. And with minimal investment, after 3-4 months we can talk about net profit. If initially you already have everything you need, then from the first days you start earning only from the difference between the amount spent and the amount received.

As in any business, this business has its own troubles and difficulties, for which it is advisable to be prepared:

• Do not expect that baking cakes at home on your own, you will earn a lot. Getting rich here will not work, especially if you do not plan a large-scale expansion in the future.
• Confectioners complain of severe fatigue. After all, this is a laborious process and often women, constantly cooking to order, feel physical exhaustion. Especially if, in addition to making cakes, you also have to do household chores and children at the same time.
• It is very important to adhere to the exact terms agreed with the client. Indeed, after the expected holiday or event, the confectionery product will no longer be needed.
• Remember that the cake is a perishable product, so you need to think carefully about how long it will take to make it so that you do not have to keep it in the refrigerator for an extra day.
• With a large influx of customers, there is a risk of not having time to fulfill all orders. Therefore, decide in advance what volumes you can afford and do not gain more than you can cook. Or consider helpers.
• Periodically attend confectionery courses, then you can spend less time on individual stages of preparation or offer something original to your customers.
• Take care in advance about the conditions for returning unsuitable products. After all, it also happens that the client eats the whole cake, and then asks for a refund, because he did not like the taste.
• Don't forget your competitors. Some of them may do nasty things, such as alerting regulatory authorities about your activities or mistakes.
• Maintain perfect cleanliness in the kitchen and in the entire apartment, bathrooms, keep your hair tied up and under a cap so that customers are not scared off by the untidy appearance of the confectioner or the dirt around. Pets are also excluded from this way of earning.
• There are risks of encountering various kinds of scammers. For example, in social groups, someone can answer for you and take an advance payment for any order. It will ruin the chef's reputation. Therefore, initially establish communication methods so that there are no unpleasant misunderstandings.
• To avoid possible health problems for customers, always use only high-quality and fresh products for making cakes.

Financial part

In order to determine whether it is profitable to engage in this type of business, it is necessary to carry out preliminary calculations. Let's give the numbers in the table.

If you bake 20 cakes in a month and sell them for 2,000 rubles (at a cost of 1,000), then in two months you will be able to return the initial investment. But the exact figures will depend on your capabilities, customer base, competitors, pricing and order volumes.

Video: how to make money on cakes at home?

What holiday is complete without cake? It is an indispensable attribute of any fun, can be a great gift for a particular event. If you love baking, are interested in making desserts, and have an artistic taste, custom cake making can be a great idea for a side job or growing a full-time business.

How to make cakes to order at home?

Considering the option of making baked goods to order, you need to decide on the scale of the business. As in, start-up investments, advertising costs, the number of potential customers and possible income depend on this.

How to start organizing a business?

Even if you plan to bake at home, make a detailed plan, advertising text. This project makes it possible to organize a business at minimal cost, the equipment can be used at home, baking products in your own kitchen. In the future, when there is a large flow of customers, you can think about renting a separate room and opening a small workshop. From the equipment in this case you will need:

• dough mixer electric;
• oven;
• food processor;
• flour sifter;
• refrigerating chambers for storage of products and finished products;
• rolling machine;
• confectionery inventory;
• additional kitchen equipment.

Decide on a concept for business development. Perhaps you want to choose a highly specialized area, for example, wedding cakes, or try to reach as large a target audience as possible by offering a wide range of desserts for various events.

Advice: to get a stable income, the emphasis should be on festive gift types of cakes.

The main steps of organizing a business:

• choice of direction, concept of development;
• analysis of the confectionery market (study of competitors, market prices, needs of the population);
• portfolio creation;
• financial calculations, calculation of dishes;
• conducting marketing activities, drafting text for advertising.

If you plan to advertise your services online or in other sources, sooner or later the tax office will be interested in such activities. Therefore, registration with state bodies is required. At the start, it is enough to choose an individual entrepreneur as an organizational and legal form. ? The order and scheme of actions will depend on organizational factors.

Portfolio preparation

As in the modeling business, when making desserts to order, the number of customers will depend on the portfolio presented. Therefore, already at the first stage, it is important to prepare a vivid catalog with your works (high-quality photographs and a collection in electronic form).

As a rule, the portfolio is usually divided into categories:

• pastries for children (with the image of figures from cartoons);
• birthday, anniversary;
• wedding multi-tiered;
• cakes to order;
• thematic (dedicated to the hobby of the hero of the occasion, with jokes, for professional holidays).

Even if you are planning to set up a business from home, you need to calculate the production costs to set prices. Consider a simple example for baking a 2 kilogram honey cake with mastic decoration.

The approximate cost of such a cake will be $ 10. The cost of custom-made cakes today varies between 600-800 rubles per kilogram, multi-tiered wedding cakes are more expensive - about 1000 rubles per kilogram. You can sell a 2-kilogram honey cake with a themed mastic decoration (as indicated in the example) for 18-20 dollars.

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Making cakes to order is a great business idea for those who like to create culinary masterpieces. It does not require large investments and can be organized at home.

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Probably, every woman thought about how to make money at home. Indeed, a home business allows housewives to make good profits and at the same time pay enough attention to their loved ones. I must say that it is not difficult to find a good business for profit. One has only to look at the best, which will allow you to become a successful person. However, today we should talk about a business that every woman will like. So, in this article we will talk about how to make money on baking cakes at home.

Baking cakes at home as a business: Why choose such a business

Baking cakes at home is the perfect business for every woman who loves to bake delicious sweets. And if you don’t know where to start such a business, then you just need to read this article, which will help answer many questions.
The cake business is a lucrative business. And all because many modern parents want to give their child the best. And above all, it concerns food. Therefore, all modern mothers and fathers agree to pay money for delicious and natural homemade cakes. It follows that such a business can turn out to be a profitable business that will certainly bring good profits.

Where to begin

Baking cakes at home as a business is a responsible business that must be approached with great attention. To develop such a business, first of all, you need to select a competent team of professional confectioners. However, if you yourself plan to bake cakes, then the entire staff will consist of one person - that is, from yourself.

Like any other business, a business idea: baking cakes at home requires a competent advertising campaign. After all, only in this case will the population learn about your talents and profitable services. I must say that advertising such a business will require a lot of time and effort. Therefore, the entrepreneur must thoroughly prepare for this moment.

For advertising, you will need a catalog with colorful photos of your best cakes. However, in order to photograph a significant number of photographs, you need to conduct a kind of "charity event". Such an event is recommended to be held: at school, kindergarten and in any public place. However, before holding the action, you need to coordinate all the details with the management of a particular institution. Success from such advertising will be guaranteed to everyone. After all, people will be able to appreciate your talent and taste your pastries in one. And this means that your business will definitely have first customers in the near future.

Business idea: baking cakes at home: Advertising

Business idea: baking cakes at home should definitely develop. Therefore, social networks and regional forums can be used to attract customers. On the Internet, you should post posts with an ad and colorful photos. Experts recommend making several thematic texts, each of which will talk about a specific pastry. For example, you can make a post about children's pastries or wedding cakes. At the same time, several colorful photographs must be attached to each ad.

In describing your sweet masterpieces, it is recommended to use the most colorful epithets. It must be remembered that such a business is a specific business that can be implemented only in your city. In addition, such a business is highly competitive. Therefore, photos of your sweet works are recommended to be accompanied by bright and exciting descriptions. And if you can’t do this, then you can turn to the help of an experienced copywriter.

Business idea: baking cakes at home: How to organize production

At first, orders for baking cakes can be relatively small. Therefore, you can bake cakes right in your own kitchen. In the future, you can, of course, find a place where cakes will be baked on a large scale. However, you do not need to pay the rent in advance. You need to understand whether or not a cake baking business is right for you.

If your business has just started to develop, then you will have to do all the work yourself. You will have to find orders, communicate with customers and even deal with the delivery of finished products. The process of delivering a cake can seem like a time consuming task. Therefore, customers should be negotiated about this. Maybe they can pick up their order themselves.

Procurement of products

Baking cakes at home is an expensive and time-consuming process. Therefore, in this case, it is necessary to draw up a competent business plan, with which you can track all the tasks. To meet the needs of customers and keep them satisfied, you will need to explore a wide "menu" and purchase a large number of different products and cake decorations.

One more detail should be noted. It turns out that almost all products will have to be given to the customer in their own dishes. Therefore, it is recommended to purchase more different plates and other containers.

In addition, you should definitely think about purchasing professional equipment that will whip creams and various biscuits. At the same time, it is important to choose reliable and powerful equipment that will not let you down at a crucial moment. For baking cakes, you should use only fresh products. Therefore, food supplies should be replenished daily.
When certain ideas about this business have been formed, you need to start boring and dreary calculations. It is recommended to make calculations even before the first sale of a sweet product.

So, your task is to find out how much each sweet product costs. I must say that the enterprises strictly calculate the price of each cake. In order to find out how much one kilogram of a sweet product costs, you need to make a calculation, which must include the cost of food and other expenses. These costs include: water, electricity and, of course, labor. It is also important to calculate how much the decoration of each cake will cost. For decoration, it is recommended to use special boxes and stickers, which are purchased in advance in special stores or ordered from local printing houses.

• So, when drawing up a business plan, you need to know the approximate costs.
• It is worth preparing 180 thousand rubles for the purchase of products.
• Approximately 6,000 rubles should be spent on advertising and design.

How to overtake competitors

It has already been said above that such a business is highly competitive in every city. However, there is no need to despair. After all, today there is an opportunity to overtake everyone right from the start and make your business profitable. It must be remembered that a client can only be attracted by a twist.

For example, for men it is worth offering massive cakes with significant applications. But for the female, you need to make cakes with some small details.

It would be nice to work with a children's theme. After all, many parents buy cakes mainly for their children. According to this confectioner, it is worth coming up with a fabulous and at the same time bright decor for children's cakes.

Baking cakes at home business plan: When you need to develop

As soon as yours goes uphill and a lot of regular customers are recruited, you need to think about expanding your business. After all, in the home kitchen it will be difficult to fulfill many orders.

So, it is important to choose a room with a large living area and with all the necessary communications. At the same time, the room must comply with all sanitary standards. It is also worth buying a large refrigerator, which will store all the necessary products for baking.

Little tricks and how to attract new customers

If things are slowly going uphill for you. If you enjoy baking, then you need to heed some tips from the pros.

So, to attract new customers, it is possible if you put an attractive price on your products. It is worth saying that this moment must be taken with great responsibility. To do this, you should study the prices of your competitors and choose the ideal value.

It is recommended to increase the price of cakes gradually. And this should be done after an impressive client base has been collected. To make your business profitable, you need to stand out from the crowd. Therefore, the design of cakes should be made as beautiful and colorful as possible.

Attract customers with additional discounts and interesting bonuses. Therefore, it is recommended to pamper your customers with such offers.

It is also worth printing out business cards that you should leave in the most crowded places in your city.