Artificial flowers as a business. Import of artificial flowers from China. Sale of artificial flowers

The only disadvantage of flowers is their fragility, which limits the use of flowering plants for decorating rooms and decorating events. Therefore, the production of artificial flowers appeared, which do not fade and retain their original appearance for a long time. And the variety of their applications has allowed enterprising people to make money on it, creating a successful and profitable business.

Our business valuation:

Starting investment - 1,000,000 rubles.

Market saturation is low.

The complexity of starting a business is 7/10.

Where are artificial flowers used?

There are two major areas of application for artificial flowers.

Ritual floristry

For a long time, the use of plastic flowers as compositions for composing funeral wreaths, a certain stereotype has developed. Indeed, in the field of ritual floristry, plastic plants are used. Wreaths made of artificial flowers look quite natural, and their shelf life is more than 10 years. Over time, the plastic wreath will only get dusty and fade a little, but in general, the appearance will be preserved.

Decoration and decor

If in the first case, flowers are made mainly of plastic, then the materials for artificial flowers used for interior decoration and decoration can be different:

paper;
the cloth;
polymer clay.

Textile

Making artificial flowers from fabric allows you to get the most beautiful and natural-looking flowers. Moreover, for each variety, this or that matter is used: roses are well obtained from satin, lilies from coarse calico, and gerberas from velvet or felt.

Paper

Paper flowers, as a rule, are short-lived and are used to decorate ceremonial halls. Paintings made of artificial flowers are also very good, with which you can decorate the interior. For the manufacture, special paper of various densities, impregnated with a special composition, is used. If you sprinkle the resulting flowers with perfumes with the appropriate aroma, then they may well pass for real ones.

Polymers

This is not only clay, but also the same plastic. You can decorate anything with these flowers. It can be an artificial panel for the house or an arch entwined with fake bindweed for a wedding celebration. You can decorate your hair with a huge aster or pin a small rose as a brooch, etc. Artificial flowers in pots will look good in the interior. And for the traditional throwing of the bouquet, brides often order its ersatz - light and comfortable, which will delight the lucky woman who caught it for a long time. Therefore, bouquets of artificial flowers are also quite popular.

Market situation

Realizing that artificial flowers are really in demand, you can start thinking about your own business. But before you open your own production of artificial flowers from scratch, you should study the state of the market. Artificial flowers are supplied to Russia mainly from China. Of course, there are small industries operating in the country, but usually these are small firms serving their city or region. You can develop your business by putting production on stream and working for export.

hand-made

Many today make money from the production and sale of handicrafts. Usually this is done by female students or expectant mothers who have a penchant for creativity and free time. At first, this is a simple hobby, which eventually begins to generate income.

Making artificial flowers with your own hands is extremely simple. It is enough to watch a video on the topic on the Internet and master a few tricks and techniques. Of course, the manufacture of artificial flowers at home on a meager scale can hardly be called a business, because. it will bring more pleasure than income.

Scale up

The industrial production of artificial flowers is quite another matter. But this requires large investments, not only material, but also temporary. You need to spend more than one day searching for equipment, premises for it and recruiting personnel. Add here the running around the authorities for registering an individual entrepreneur or LLC and the timing of preparing documents.

The production cycle

The technology for the production of artificial flowers depends on the type of material. But in general, the schemes are similar.

First, a living flower is taken and disassembled into elements in order to make patterns according to their shape. If the process is computerized, then all this can be drawn in special editors.
The next stage: cutting (casting, stamping, molding) of all elements (petals, stems, leaves, stamens, etc.).
Next comes the assembly of the parts into the finished product. Produced by gluing (stitching, artistic welding, wire assembly, etc.).

Equipment

It does not matter what kind of flowers you will produce - plastic, fabric or polymer. In any case, you will need equipment that will speed up the production process tenfold. To select and buy equipment for the production of artificial flowers, you will have to surf the Internet, because machines and molds are usually supplied from other countries.

The standard line of Chinese production includes the following equipment, which will allow you to organize a mini production of artificial flowers:

a pair of installations for cutting parts;
dehydrator (dryer);
a couple of forming (assembly) machines.

All this will cost about 1 million rubles if you buy equipment in China. European installations are more expensive (about 1.5 times). As for the delivery of equipment to Russia, it is not difficult. The modern logistics business allows organizing the transportation of goods of any size and weight to different parts of the world by various routes.

Tools

A set of buns for making artificial flowers

If there is no money to buy equipment, you can start a business small, making products by hand. To speed up the workflow, you will definitely need a division of labor so that each employee does his job. In addition, you will need special tools for making artificial flowers, which may include:

bulbs - steel balls that help the petals take a more natural shape for them;
rings made of steel wire for curling petals;
single-strand and double-strand knife for processing leaves;
metal iron for smoothing details;
tweezers for assembling small parts;
cutting scissors;
wire cutters;
awl for piercing holes;
carvings for working with small flowers (forget-me-not, lily of the valley, etc.);
rubber pads on which bulking takes place.

materials

It is recommended to purchase fabrics, polymer or plastic at first as needed. Who knows, suddenly the production for some reason will not “go”, and the case will have to be curtailed. In addition, there is always a chance to find a more profitable supplier.

home business

We have already talked about handmade as a hobby and a way to earn some money. But you can buy a mini machine for the production of artificial flowers at home and do more serious business. Of course, keeping such equipment in an apartment will not work, because. it will make a lot of noise and dirt. But it is quite possible to put the machine on your own site (in a garage or a barn).

The scale of production in this case will be small, and it will be possible to sell products within the city. But by releasing truly high-quality and beautiful artificial flowers, you can quickly pass for a master and get a lot of customers.

How and where to sell products?

Markets should be looked for depending on the type of artificial flowers produced by your company. If these are plastic flowers and wreaths, then it would be advisable to open an outlet located on the way to the cemetery or not far from the funeral services agency. You can also look for a connection with the same funeral homes, handing over products to them for sale.

Artificial flower arrangements for the interior are mainly made of paper and fabric, so if you choose these directions, then you should think about an online store or a small shop in the city center. It is also always possible to organize the production of artificial flowers to order - this will expand the customer base, because often buyers require a certain variety or volume of flowers. In turn, this is a huge plus for business development, because customers will throw ideas, and you just have to implement projects.

Volumes of profit

Selling artificial flowers is a delicate matter, and the amount of earnings will depend on many factors:

variety of product range;
availability of stable sales channels;
optimal ratio between price and product quality.

The last parameter is very important, because you can sell artificial flowers in bulk, but at a low cost and have almost no “fat”. Or set a high price, due to which sales volumes will decrease. To find a thin line, you need to have certain knowledge, as well as constantly monitor the market. And you can’t do without trial and error, so take all small failures as experience.

If we talk about specific figures, then an industrial enterprise can bring up to 300 thousand rubles of profit per month (excluding costs). Having a small workshop with manual production, you can count on 30-50 thousand monthly income.

Types of flower trade
Step by step opening plan
How much can you earn
Which equipment to choose
- - - Similar business ideas:

No matter how much competition in business grows, no matter what crises destroy the economy, at all times two types of goods are in demand: food and flowers. We will talk about the first type of goods in other articles on our site, and today we will talk about how simple and easy it is to earn capital on the flower trade. You can actually do this from scratch, spending only on the purchase of flowers for resale. You can start with at least 50 flowers, selling which you will earn more than 1000 rubles. The next time, having gained invaluable experience (and it may not be entirely positive), you will already purchase 5,000 flowers, selling which you will earn from 100,000 rubles ...

In fact, it does not take much knowledge and marketing tricks to sell flowers on holidays such as Valentine's Day, March 5-8, Easter, May 9, September 1. These days, flowers are bought everywhere: in stores, at subway exits, in the yards of high-rise buildings, on the Internet, with delivery to offices, and so on. Flower trading is one of the surest ways for beginners to try their hand at a small but own business. And there, as it goes, you can grow into a serious store or even a chain of stores. Moreover, there are simply no risks here (I think 10-20 thousand rubles is not an exorbitant amount for you).

Types of flower trade

An ordinary tent with flowers - an approximate budget for opening 50,000 rubles.
From the car - a budget of 10,000 rubles, if you own a car
From the tray (seller and boxes of flowers) - budget from 5,000 rubles.
Delivery to offices (walking around offices and offering flowers to employees) - budget from 5,000 rubles.
Flowers in traffic jams (can be delivered by bicycle or scooter) - budget from 5,000 rubles.
Individual entrepreneurs who “ate the dog” on flowers for the holidays set up 5-10 tents in worked-out places and earn hundreds of thousands of rubles “clean” in just a couple of days.

What markup should be to sell flowers

Much depends on how much you buy flowers in bulk. If roses are retailed at 80 rubles per piece, then the maximum purchase price should be 40 rubles. That is, trading below a 100% margin does not make much sense, since you will have losses, you will spend on fuel, and if you are not trading yourself, then on the seller’s salary. So the minimum margin should be 100%. Otherwise, you won't earn anything. It is not necessary to set the price much lower than that of competitors. On holidays, people often buy flowers in a hurry, and will not wander around the city (not all, of course) carving out a penny of profit. It is better to take care of how to choose the right place for trading. Do you want to have a constant good income? Then try to make money on Avito and other message boards. See about stable income on regular ads and try your hand. Knowing what and how best to sell, you can not only trade in flowers, but also significantly expand your business.

Location of flower trade

90% of the success in street flower sales for the holidays is the choice of location. This is a whole science, so on the forums you can often find examples of how one person literally raised "loot" on flowers, while others went into a specific minus and were disappointed in the case. What can be recommended here. Lots of options. Paradoxically, one of the best places is to stand near a popular flower shop. Not right under their porch, of course, but at least 30-50 meters away. What can work is that people go to a well-known store, see a long line or high prices there, turn around and see your outlet. They buy flowers from you. But there is a danger here - if you are trading illegally, the store owner will definitely inform the police, since he does not need “arrogant” competitors. Before Easter, it is customary to visit the cemetery and bring flowers to the graves of relatives and friends. If you set up a tray near the entrance to the cemetery, the proceeds will be provided. The main thing here is not to miscalculate with flowers: carnations and artificial flowers are used (which, by the way, do not deteriorate). You should not stand in front of large hypermarkets, counting on high traffic - recently, federal networks before the holidays themselves sell flowers at very low prices (in fact, at purchase prices).

Do I need a permit to sell flowers?

The most common question for beginner florists is what trade permits are needed? According to the law, only a person or organization registered with the tax office can trade flowers. The only exceptions are cases when flowers are sold from a personal subsidiary farm, that is, grown personally by the seller of flowers. But, as you understand, this option is not suitable for us. In this case, the question arises - is it even worth registering an IP for the sake of one day? Let the opening of an individual entrepreneur cost only 800 rubles. state fees, but no one needs extra running around with papers. Despite the fact that later you will have to go and close the business (otherwise you will receive pension contributions for the year for 20 thousand rubles). What do we risk if we just take and stand with flowers near the metro or the market? The worst thing that awaits you is an administrative fine of 2,500 rubles. (or a little more). Is it a lot? I think a little, and there are real examples of how people managed to trade, pay a fine and still stay in the black. By the way, here is one example:

In no case do I urge you to conduct illegal business, on the contrary, I am for honest business. But you must admit, for the sake of one day, you can take a chance. And there, if you go - be sure to register. Some forums offer to try flower delivery to offices on March 8 - also an option, so you definitely won't be caught.

Pitfalls of the flower business

The right choice of colors. Depending on the holiday, some flowers become popular, while others, on the contrary, are bought much less frequently. Roses and chrysanthemums are best for Valentine's Day, carnations and tulips for Easter, tulips for May 9, tulips, mimosa, roses for March 8 (a little worse because of the high price).
Flower storage. Roses, tulips, mimosa, etc., are known to be very capricious plants. If the temperature deviates from the norm, the flower quickly withers and loses its presentation. For this reason, don't buy flowers ahead of time if you don't have storage space. You can just throw money away. Most street vendors buy flowers on the morning of the sale so they can sell the flowers while they are fresh.

Step by step opening plan

To implement your idea for the sale of flower products on holidays, you need to consider the following aspects of the case:

what flowers are usually given on this holiday, seasonal or year-round species;
place and methods of selling flower products;
purchases of flowers, the formation and design of bouquets;
purchase of accessories for bouquets.

How much can you earn

On the pre-holiday and festive sale of tulips, you can get a net income of about five hundred US dollars in 3-4 days. Valentine's Day, February 23, Memorial Day of the Dead are also quite profitable for flower business.

Which equipment to choose

The equipment of the point of sale depends on how you will sell flower products. For a stationary time point, you will need a tray or a small pavilion (rather a shelter from rain and wind) and bulky vases for flower products. If you sell directly from the car, you only need containers for transporting and storing flowers.

Which OKVED to indicate when registering a business

If you decide to seriously engage in the flower business, you need to register it with the following codes: OKVED 52.48.32 - Retail sales of flower products and plants, as well as fertilizers and seeds. To sell bouquets via the Internet, you will need the appropriate code 52.61.2 - Retail sales through teleshops and computer networks (electronic commerce, including the Internet). And for the sale of flower products with delivery to offices and homes, you need code 64.12, which is responsible for the courier delivery of goods.

What documents are needed to open a business

To open a point of sale of flowers or sell them at retail via the Internet or by courier, it is enough to register an individual entrepreneurship. You will need: a passport, an application for state registration, a document confirming the payment of state duty, a scanned copy of the TIN certificate.

Which taxation system to choose for business registration

The most suitable option for levying taxes is the simplified taxation system (simplification).

Sales technology of flower products

An important factor is the place where flowers are sold. It is best that this is a place where there is a large flow of both pedestrians and vehicles. These can be pedestrian areas near shopping centers and shops, markets, pavilions selling flowers and plants. It is not bad to offer products to offices before the holidays, offering a reasonable discount for a certain number of bouquets. The original design, which does not overshadow the flowers, but emphasizes the style of the bouquet, significantly increases the demand and price of flower products. When selling mobile, for example, in traffic jams, focus on an adequate price and the accuracy of the design of the bouquet. The frills and clumsy packaging scare off a potential customer. Examples of bouquet design posted on the Internet will make it easier to choose products for large orders for offices or events. Business on flower products with a competent approach will bring you profit, and customers - joy. Selling flowers is an interesting and profitable business, but if you want to develop further and know more explore the catalog of paid courses. Perhaps one or more of them will help you choose a profitable and interesting business for yourself, which you can do in parallel with your main business.

* Calculations use average data for Russia

5 000 000 ₽

Minimum starting capital

2.5 years

payback

From 300 000 ₽

Purchase of goods

Up to 100%

Flowers are an example of harmony and beauty, created by nature itself. However, their main drawbacks - fragility and fragility - significantly limit the possibility of using fresh flowers for decorating rooms, decorating various festive events and celebrations. Therefore, natural flowers have been replaced by artificial plants, the production of which has become one of the important areas of modern floristry.

Production of artificial flowers

The process of making artificial flowers depends on the materials used. However, the scheme of their production, in general, is similar. First, a living plant is disassembled into its constituent elements, according to the shape of which patterns are made. This is done by designers, but not simple ones, but those working in the field of floristry and well versed in botany. Finding such specialists in our country will not be easy. But that doesn't mean they don't exist. It’s just worth looking for them not on sites where vacancies and resumes of applicants are posted, but in specialized communities on social networks.

At the next stage of production, according to the prepared patterns, leaves, stems, stamens, petals and other constituent elements of the future flower are cut, stamped, cast and molded. For the manufacture of leaves and petals of the most "believable" artificial plants, as a rule, textiles are used, which are impregnated with special compounds that allow the material to be given various shapes and protect the fabric from shedding along the edges.

Then, with the help of presses, individual elements are cut out of this fabric - leaves and petals, which are then painted in the desired colors. With the help of special equipment, veins are pressed into them and the edges are tucked. Ready-made petals are collected together with pre-prepared stamens and fixed around the core. The whole structure is assembled on a stalk made of plastic, wire, papier-mâché, tin, etc. Of course, such production on a large scale is not carried out manually. There is a special automated equipment for the manufacture of artificial flowers.

The Chinese-made line, which includes a stem casting machine, two leaf cutters, a petal cutter, a dehydrator and three forming machines, will cost about 190,000 yuan (1 million rubles), not including delivery and commissioning costs. work. Also, the manufacturer advises to additionally purchase a pump with a wind turbine.

The design capacity of such equipment for one eight-hour shift is 480 pieces. products at the installation for casting the stem and 1920 pcs. on the forming machine. The production cycle of the stem casting machine is from 15 seconds to a minute, depending on the shape of the part, and the production cycle of the forming machine is from 5 to 15 seconds.

Ready-made ideas for your business

About thirty people will be required to service such a line. In addition, for its placement it will be necessary to find a production facility of sufficient area. The dimensions (l*w*h) of the individual equipment included in the line are as follows: plant for casting the stem: 2450*750*1440 mm; leaf cutter: 2400*700*800mm; petal cutting machine: 1950*1000*1300mm; dehydrator 380V1.1kW: 1500*600*700mm; forming machine (standard model): 550*600*750mm. The minimum cost of organizing such production will be from 5 million rubles. Approximate payback periods are from 2.5 years.

Import of artificial flowers from China

However, as mentioned above, it is more profitable to bring from China not equipment for the production of artificial flowers, but already finished goods. Artificial flowers and various accessories for them are produced in the small Chinese city of Yiwu, which is known for its Futien wholesale market for light industry goods.

In this market you can also buy decorative trees and shrubs, grass covers, climbing plants, wedding and holiday bouquets, various flower arrangements (up to wedding wreaths). Here you can buy not only cheap products, but also expensive silicone flowers, which are difficult to distinguish from real ones even by touch. In addition to the actual flowers, the range of Yiwu manufacturers also includes a variety of baskets, vases, coasters, pots, ribbons and various floral accessories.

If you already have experience working with Chinese suppliers, as well as free time, then it is more profitable to go for the goods yourself in order to personally see the samples and discuss all issues with the supplier. In the absence of experience and / or time, experts advise to turn to the services of intermediaries. Although in this case your costs will be higher, but, in the long run, you will only benefit from this. The purchase of the first batch of goods in China will require from 300 thousand rubles.

Ready-made ideas for your business

When choosing flowers, pay attention not only to prices, but, first of all, to the assortment. The more original and beautiful your flowers are, the higher the chances of selling them. You can sell such products both independently and through wholesale companies and directly to flower shops and individual distributors.

Sale of artificial flowers

Cheap artificial flowers are most in demand before religious holidays, when it is customary to visit cemeteries. The extra charge for "ritual" flowers can be up to 5-6 times. Such a business is seasonal and can hardly be considered a permanent source of income, although it can bring considerable profit during the season. However, it does not require large investments. The purchase of an initial batch of cheap Chinese-made flowers in wholesale and retail markets or bases will take from 100 thousand rubles. Do not be lazy to count the number of colors in packages: in small wholesale trade, negligent sellers often sell packages of 80-90 flowers instead of the declared hundred, in the hope that hurrying buyers will not waste time checking.

Try to have flowers of various types and different price categories in your assortment. It is best to buy cheap flowers (small low bouquets - the so-called "borders", single flowers). But the closer to the holiday, the less picky buyers become. And on Easter day they take everything, even expensive wreaths.

Additional costs are associated with renting a retail outlet (the best place is closer to cemeteries). In addition, you will need a place to store flowers. Experienced entrepreneurs advise using a garage or any other non-residential premises for this. Artificial flowers are a “dirty” product, during the movement and storage of which small debris is constantly generated - detached petals, broken branches, stamens, etc. In addition, cheap plastic plants emit an unpleasant pungent odor, and the materials from which they are made can be toxic .

Finally, Chinese artificial flowers must be marketed before being sold. They are delivered, as a rule, packed in plastic bags. In the process of transportation, the flowers are very wrinkled, so they are steamed before being sold. To do this, at home, you can use any container (pots or kettles) with boiling water: the flower is kept over steam (sometimes even dipped in boiling water, if the material allows), and then dried on fishing lines. However, the so-called steam cleaners (cheap Chinese or more expensive German ones) are much more convenient to use.

It is also recommended to carry out the steaming procedure not in a residential area due to high humidity. Please note: some flowers cannot be steamed as they may crumble, change color or become deformed. In this case, an ordinary iron is usually used to straighten the crushed petals and leaves. You should not steam and iron the entire purchased batch of flowers at once, otherwise they will quickly lose their appearance. In addition, when steamed, flowers take up much more space during storage. Entrepreneurs advise newcomers to this business to prepare goods for sale in small batches.

Ready-made ideas for your business

Higher-quality expensive flowers (usually made in Europe) are delivered in cardboard or plastic packages and do not need any additional manipulations before being sold.

For the season (a month before Easter and Easter day itself), the turnover of one point is about 500 thousand rubles (net profit is about 250 thousand rubles). To equip the point, you will need flower stands, cardboard boxes with goods, various containers for placing goods (buckets, baskets), nets for decorating bouquets.

The demand for interior flowers is much more stable than for interior ones: they are well purchased throughout the year, although in spring sales volumes increase significantly. In the summer, entrepreneurs note a significant decline in sales. The retail markup for more expensive and realistic artificial flowers rarely exceeds 100%. It is recommended to buy goods in winter or at the end of summer, when suppliers offer the best prices, selling off the rest of the lots.

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Profitability calculator for this business

Investment investments amount to 1,604,000 rubles. The deadline for reaching the planned sales volume of 1 million rubles. from the start of sales is 2 months. The payback period of the project is 21 months.

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Flowers have been used to decorate interiors since ancient times. However, living plants are very fragile and short-lived. Therefore, people began to use artificial bouquets when decorating festive events. Artificial flowers as a branch of floristry do not require care or any special storage conditions. They are always in demand and have a high level of profitability.

Business complexities

The use of artificial flowers is quite common. They decorate not only apartments and houses, but also offices, shopping centers, public organizations. Of course, artificial flowers are inferior in popularity to living plants. But at the same time they have some advantages:

They are more durable.
The presentation does not deteriorate from changes in temperature and humidity.
Expensive, high-quality artificial flowers are almost indistinguishable from ordinary plants. And their cost is much lower than a living bouquet.

Modern technologies and materials make it possible to obtain high-quality products that look like life. The market is dominated by products of foreign manufacturers. This includes cheap plastic products from China and East Asia, as well as more expensive artificial flowers from Europe. There are not many Russian manufacturers on the market yet.

The complexity of the business lies in the fact that in the low price category it is difficult to compete with the products of Chinese factories.

Most often, compositions of artificial flowers are bought as ritual elements. Buying activity on them increases a month before Easter and lasts almost until Trinity. There is a decline in summer.

The influence of seasonality can be reduced by expanding the assortment. For example, by diversifying the product with bamboo products, artificial fruits and vegetables, and toy flowers.

In recent years, consumers have been refusing cheap products, purchasing more expensive good quality flowers from organza, parchment, latex, polyester. For home decor, products that are as close as possible to the original flower are more attractive. Consumers are willing to pay more for them.

One of the main advantages of trading in artificial flowers is the high trade margin. You can buy small bouquets in bulk for 10 rubles, and sell them for 50.

Despite the fact that artificial flowers are less prone to damage, they still require care. The item often arrives wrinkled. Some elements may come off. Therefore, it takes time to prepare them for sale.

A storage facility is required. Non-residential premises are used as a warehouse. Storing large quantities of products in the home is not recommended. Otherwise, a lot of debris and parts remain during transportation. In addition, artificial flowers emit a specific smell.

Before being delivered to the artificial flower shop, they need to be prepared. From Chinese suppliers, they usually come in large plastic bags. They need to be steamed over a container of boiling water and then dried. It is advisable to immediately purchase a special steam cleaner. Processing must be done carefully. Otherwise, some artificial flowers may become discolored or deformed. For such products, a regular iron is suitable.

You need to prepare for sale small batches of goods. Because after steaming, artificial flowers take up a lot of space.

Products from Europe usually arrive in plastic or cardboard packaging and do not require any manipulation to prepare for sale.

Where to begin

Before starting a business, you need to register. Suitable for retail. When working with legal entities, it is better to register an LLC.

When submitting documents, you need to choose a taxation system. Suitable for this business. The amount of the tax depends on the area. On average, the amount of the monthly payment is 5000 rubles.

You also need to select OKVED. In this case, 36.63.7 "Manufacture of other products not included in other groups" is suitable.

No additional licenses or permits are required to trade in artificial flowers.

The organization of the production line will require large investments. For the manufacture of piece products at home, you need free time, imagination and the development of skills to create original compositions.

After registration, it is important to conduct a market analysis. Most of the products are imported from other countries. You can buy goods in China. You can buy artificial flowers in bulk from Russian warehouses, for example, at the Moscow market "Gardener". It is enough to send a request to any online store of artificial flowers. The entrepreneur will be provided with wholesale prices and a special offer. Business is better to start closer to spring.

Room search

When looking for premises for trade, it is necessary to take into account not only good traffic. It is enough to rent an area up to 10 sq. m. The outlet can be located in the shopping center, in the market. The rental price will be from 10,000 rubles.

Inexpensive artificial flowers are best sold near the cemetery. You can negotiate with various funeral homes for bulk purchases or delivery of flowers for sale.

There are plans to produce more expensive colors, you can contact design agencies or sell products through your own. Artificial flowers in pots and custom-made products will expand the customer base.

You also need to come up with an unusual external design that will attract people passing by.

Production technology

To make artificial flowers with your own hands or on a production line, you need to follow the general technology:

Making patterns based on samples of parts of living plants.
Textiles are impregnated with a special solution to prevent shedding of the fabric.
Parts of the flower, leaves, stems, stamens, petals are cut out, stamped. Composite elements are painted in the corresponding colors.
Veins are squeezed out on the petals.
The prepared parts of the flower around the stamens are assembled into a single whole.
The stem is made of plastic or wire.

Tools

To create an artificial flower, you need the following tools:

Rings for curling individual elements.
Single-core and double-core knives.
Different types and sizes of tweezers.
Nippers, awl, scissors.
Iron and rubber pads.
Various cutouts.

Organization of production

Before starting production, it is necessary to analyze the availability of similar industries, which of them are more successful, where raw materials are imported from.

It is also necessary to determine what products competitors produce, whether it is necessary to cooperate with partners from other countries.

Need to find a room with an area of at least 150 sq. m. For each employee you need to organize a personal work area. It is necessary to provide a room for administration, production workshops and a storage room. There must be good ventilation, water supply and heat supply.
Hire staff- at least 30 people. Operators, designers, accountant, sales consultants will be needed.
Buy a production line, tools.

It is best to purchase a production line in China. You will need installations for cutting, several prefabricated machines. The cost of equipment from 1 million rubles.

The cost of launching the workshop will be from 2 million rubles. About 500 thousand products can be manufactured in one shift.

In industrial volumes, the same type of product is usually produced. To stand out from the competition, you need to develop a unique look for products and decoration elements for each composition.

If there is no opportunity and desire to organize production, you can build a business on the resale of artificial flowers. It is most profitable to import products from China.

Having established wholesale purchases with factories, you can cheaply offer compositions and bouquets of artificial flowers to small shops and individual entrepreneurs.

It is advisable to diversify inexpensive artificial flowers with silicone products, which are practically indistinguishable from living ones. You can complement the assortment with decorative vases, pots, satin ribbons and other accessories for composing compositions.

To buy artificial flowers, you will need at least 300,000 rubles. When forming an assortment, you do not need to chase a lower price. Original and beautiful flowers are more preferable.

For the organization of trade, racks, a variety of cardboard boxes, containers, baskets will be required. You will also need wire frames and nets for making bouquets.

Interior flowers are in much more stable demand. They are purchased throughout the year. Sales increase in the spring. The trade margin for artificial flowers in the interior usually does not exceed 100%.

Compiling a colorful catalog with samples and photos of flower arrangements will simplify the selection process and. The demand for artificial flowers increases before religious holidays.

Profitability

Wholesalers offer the best prices in winter. The trade margin can reach 500%.

Setting up a resale business does not require large investments. It is enough to invest about 300 thousand rubles. for the first batch and room equipment. The monthly turnover of an ordinary outlet before Easter can reach 500,000 rubles.

The organization of industrial production brings up to 300,000 rubles. net income per month. Therefore, a production line can pay for itself within 2–3 years.

Making exclusive artificial flowers for home interiors by hand will allow you to receive up to 50,000 rubles a month.

The idea of opening your own business, probably visited every person. And the flower trade is considered a relatively profitable business, because without them it is difficult to imagine the holidays. What is a flower sale? A business plan should take into account even the smallest details. So how to start trading and make it profitable?

Selling Flowers: Business Plan

Of course, first you need to deal with some little things. In particular, you need to draw up an accurate and detailed business plan:

Explore the market.
Select a place to purchase goods.
Prepare the necessary documents.
Choose a place to rent.
Purchase the necessary equipment and goods.
Hire staff.
Calculate the size of the starting capital.
Run an advertising campaign.

If you are wondering how to start selling flowers, then you should know that when starting any business, every little thing matters. This is the only way to make it really profitable.

What documents are required to trade plants?

It should be noted right away that a license to sell flowers is not needed. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Sole proprietorship will suit you if you are going to work exclusively with individuals. This option has some advantages, such as a simplified accounting system, as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to form a Limited Liability Company.

Where to rent a room?

If you are going to start a flower selling business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, a room in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is in the way of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers do not have to push around in a tiny room.

Try to lay out the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to choose the best plants on their own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, it is simply impossible to sell flowers. The business plan should include the purchase of the following materials:

To begin with, you will need a cold store, as in the hot season it is important to keep the flowers fresh.

But in the winter months, the main threat to the goods becomes cold. Therefore, you need to purchase a special thermal curtain.

A store full of flowers must have an air conditioning system that will help create optimal temperature conditions at any time of the year.

Don't forget about stands, tables for florists and other furniture needed to create bouquets.

In addition to fresh cut flowers, you will most likely sell some other products - they will also need furniture, such as shelving and shelves.

To preserve flowers, buckets, vases, sprayers and some other devices are needed.

By the way, make sure that there is enough water in the store.

You will also need a cash register. By the way, as the business develops, when there will be more and more regular customers, you will probably need a computer and special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a shopping list. The rest of the things you need to work, you can buy after the opening of the store.

Basic consumables: what to buy?

Naturally, the main thing in your business is live, freshly cut flowers. To date, their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a flower growing or delivery company and draw up a contract with it. By the way, many organizations use the flower franchise.

Many aspiring businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

The second place is occupied by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plants that are useful for creating bouquets. And do not forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. Such plants are more expensive, and with proper care, they can be stored for months. In addition, indoor flowers are popular gifts, because, unlike cut ones, they do not fade.

We hire working staff

A flower business can become really successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as sociability and politeness.

To get started, you will need a seller, and a little later, a florist. If you can’t do bookkeeping, then you will have to hire someone for this position (it is possible for a part-time job). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in huge demand.

This is mainly observed on special and holidays, for example, the first and last bell, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In a word, do everything in order to attract customers.

Weddings are another source of good income. Have your florist create the bridal bouquets. Increasingly popular are boutonnieres for the groom and bridesmaids made from natural flowers - offer this service too.

Ideas for additional income

Selling cut flowers and original bouquets is a profitable business. But business, and accordingly, profit, can always be raised to a new level. For example, over time, you will be able to create a flower delivery service. This service is very popular among people who do not have time to run around the shops, as well as among buyers who want to surprise their loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small things. Quite often, in flower shops, souvenirs are also offered to customers. These can be figurines, caskets, photo frames, paintings, watches, artificial flowers and other gifts.

Selling Flowers: Advantages and Disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this case. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a markup of 200 or even 300%. In addition, such a business does not require a large start-up capital, any specific skills or a lot of experience. With the right approach, selling flowers can be a really profitable business.

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